FINEST BAY AREA
Brandbook
Finest Bay Area accounts for most Unicorn companies per capita, the best educational system and we are the happiest region of the world.
We do this through leveraging the triple-e model; education, entrepreneurship, and entertainment fueled by the enabling infrastructure creating a metropolitan area that creates economic growth for the whole region.
We are ambitious and strive toward creating an area with the highest talent density on the planet.
1. Logo
Finest Bay Area logo consists of the icon and company name.
There are two main variants of our logo. The one with blue text is the primary one and is used on lighter backgrounds. The one with white text is to be used on darker backgrounds. It is important to always take into account the contrast between logo and background, in a way so it is easily readable and distinguishable. One exception to this is, that logo with white text can be used on the Finest Blue background so that the round shape of the icon blends totally with the background (as seen above).
The icon may be used on its own for social media profiles, favicon, and like purposes.
1.1 Safe area & use of logo
There is a safe area to prevent the placement of other elements near the logo and to determine the minimum distance from the edge of the page. This is done to ensure the legibility and visibility of the logo.
The safe area for the logo is the height of the word Finest on the logo.
The icon does not have a safe area as it is only used for profile pictures in social media and alike purposes.
All needed versions of all logos are in the logo pack. These logos are meant to be used in all communication and marketing materials unchanged.
In addition to logos and the icon mentioned before there are monotone (black and white) versions of the logo and icon in the logo pack. These are meant to be used when the use of colored logos is not possible, for example in one-colored publications, laser engravings, and like.
All changes to the logos are against the brand identity. You are not allowed to stretch, rotate or alter the logo otherwise.
Finest Blue
CMYK 74, 65, 0, 45
RGB 37, 49, 141
HEX #25318d
2. Typography
Typography is an important part of brand identity and its consistent use strengthens the recognition of the brand.
Finest Bay Area has two brand fonts. Headline font Jockey One and body text font Barlow Extra Light.
These fonts are used in all communication and marketing materials.
Jockey One
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö
a b c d e f g h i j k l m n o p q r s t u v w x y z å ä ö
0 1 2 3 4 5 6 7 8 9
Barlow Extra Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Å Ä Ö
a b c d e f g h i j k l m n o p q r s t u v w x y z å ä ö
0 1 2 3 4 5 6 7 8 9
3. Colors
Our Finest color scheme is minimalistic and very much Nordic in style: Finest Blue, Black, and White.
Finest Blue is our main color. It is used in headings, illustrations, and backgrounds. In combination with our logo and heading font Jockey One, Finest Blue creates an extremely well recognizable base for our brand.
Black is used as a body text color.
White is used for all text on darker backgrounds as well as a background color.
